Jason Hietbrink

Three LIES You’re Likely Believing as a High Achiever

Three LIES You’re Likely Believing as a High Achiever

Throughout my life, most things I’ve put effort into, I’ve been able to excel at. I’m competitive. I like to win. And as much as I love to win, I hate losing even more!

I have an internal motor that allows me to keep going when others quit. I accomplish more in a couple hours than most get done in a day.

I love being told I “can’t” do something because I use it as fuel to prove others wrong. I’m incredibly disciplined and almost always find a way, eventually, to achieve my goal.

That might sound conceited, but I promise I’m not bragging…

In my business, I work with people who are the very best at what they do. Because I understand them. I know the good (and the bad) that comes with being someone who is driven to excel at the highest levels.

And I also know what they need to do, to get from where they are today to the life they’re truly capable of experiencing.

While each of these attributes I described above have helped us accomplish a lot in our lives, there are subtle lies that if we remain unaware of them, will hold us back.

So, I’ve decided to unveil the top three lies I consistently see high achievers mistakenly believe, that hold them back from experiencing the next level of success in their life and business. Here you go:

1)“Productivity is King”

You’re a productivity-junkie. Always seeking to fit more into your day, check more off your list, and in less time; seeking for ways to do 2-3 things at once. You have a tough time sitting still and get annoyed with people who don’t move as fast as you do. Sound familiar?

You’ve bought into the idea that productivity is king. But it’s not.

There is a time and a place for action. But if all you’re ever doing is DOING, you have no space to THINK. And the higher you go in leadership, the bigger your business becomes, the more vital it is for you as the visionary, as the leader, to take time AWAY from what you currently call “being productive.”

But you’ll never take time to do this unless you exchange your current definition of productivity.

Sometimes, the most productive thing you can do,  FEELS like the LEAST productive

Go for a walk. Take a nap. Sit outside in nature without earbuds in or a device in your hands. Go play a game with your kid. Learn a new hobby or skill that you can’t connect to your work. Read a book (a non-business book LOL)

“But who has time for that crap!? What a waste of time! That’s for lazy people with nothing going on. I’ve got stuff to DO!”

Yet study after study reveals, in order to speed up, you must slow down. Studies show that investing energy in things other than work actually leads to higher levels of performance in your work.

To lead well and think clearly, you have to create the SPACE for your mind and body to do so. Your busy-ness is suffocating your ability to perform at the next level.

I’ve coached millionaires, and I’ve coached people who are in the top half percent in their field in the world. And yet, some of the most “productive” and highly successful people on the planet consistently tell me that despite all their success, if they’re really honest, they still feel like they’re operating at 40-70% of their TRUE capacity.

Why is that?

Perhaps it’s because they’re so focused on achieving their definition of what it means to be productive that they’re unable to slow down enough to fulfill the remaining 30-60% of their true potential.

PRESENCE is king.

What do I mean by “presence”? Presence involves slowing down and really being in the moment, freeing yourself from the past and the future. It’s having the ability to reflect – on your emotions, attitudes, and situations and then adapt appropriately.

If you are present – you aren’t thinking about your “to do list”!


When you’re present, you’re more grateful, centered, genuine and able to respond to life and stressful situations rather than reacting all the time. Presence gives you energy, creativity, and the ability to problem solve as well as truly impact people.

Presence only comes from taking time to replenish and to “be unproductive.” Slow down to speed up.

2) “It Doesn’t “Count” Unless It’s Hard”

Repeatedly, I see high achievers buying into the notion that success must be HARD. That if they’re not exhausted at the end of a project or achieving a goal, they didn’t do it right because there was still gas left in the tank.

They believe that exhaustion is a sign they’re doing it right. In fact, it’d feel weird to succeed and not have to put a ton of energy into it.

There is some truth to this. There are seasons in our business where this is the case, especially in the startup phase. However, like many things in life, at some point, we must learn to outgrow this belief.

Who says success must be hard? Who says you have to be tired from working at the end of the day? Who says it doesn’t count unless you’ve got dirt and blood under your fingernails when you’re finished?

Challenge this thought. What IF success could be less difficult? What if it came easier than you thought? How might relaxing the reigns on the hustle and grind actually be the key that unlocks higher levels of success while accompanied with higher levels of ease?

Don’t believe me? I have clients who have traded stress and grind for ease. Clients who are working half the hours they were last year and are on pace to grow 30%-50%-100% this year. But that cannot happen unless you first challenge this belief.

3) “I Need to Get Better at Time Management “

How many times have you thought to yourself, “I just need to be more disciplined with my calendar” – believing THAT was the key to higher levels of performance?

Let’s be honest. One of the variables that has allowed you to reach the level of success you already have in your life has been your level of discipline and time management. This is not an area you struggle with.

Could you be better? Of course. There’s always room for growth. However, you’re probably already an 8/10 or 9/10 in that department compared to 99% of the rest of the planet. Is notching that up one more point really going to make the difference in doubling your profit?

What if improving your time management was the LAST thing you needed?

What might you need instead?

For some, what they really need to get better at is empowering others on their team. It could be handling stressful situations with poise and depth of character. For others it could be simply learning to say NO more often or reducing the number of things they’re trying to accomplish in a day. Less but better. Or it could be a myriad of other things – I’ve found with my clients this is a discovery process.

My experience shows that time management is likely NOT your problem and it’s not the key to your next level of performance.

What about YOU?

Which one of these lies are you currently believing?

Which ONE, if you chose to embrace a different truth, might be the key that unlocks your next level of performance?

You don’t have to take my word for it.

Try adopting a different belief for a month.

Lean into the discomfort of that and see what happens.

The proof is in the results.

Step 3

Level Up

If we decide to move forward into a coaching relationship, Together, we’ll create a custom coaching plan to help you reach your goals in your business and your life. 

Step 2

Schedule a Breakthrough Session

We’ll do a free, 90-minute coaching call to define your goals, set a vision for the future, and deepen your commitment to that vision.